StaRTpunkt

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The challenge

StaRT Stadtmarketing und Tourismus Reutlingen GmbH is the City of Reutlingen's subsidiary for city marketing and tourism. It wanted to manage all of the city's local businesses, POIs, tours and events in one central place, as simply as possible and with a back end that fits the team's work perfectly. Restaurants, shops, cultural venues and clubs were to be able to manage their own data, and everything was to be up to date everywhere, above all on visitreutlingen.de.

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Our solution

We migrated the existing data cleanly and enriched it in finer detail than ever before. With us, a business can be several things at once: a restaurant might also be a bar, and each role has its own attributes. The bar has Wi-Fi, the restaurant doesn't, and that's exactly how it's recorded. Over 150 attributes in 28 groups describe every local business, almost one in three belongs to several categories, and all of this makes for very precise searches on visitreutlingen.de. In the business portal, the businesses manage their own details, opening hours, events and promotions, with the same AI tools as the team: the AI translates into four languages and writes copy that fits the city brand. Via widgets and a custom plugin system, the data goes live on visitreutlingen.de. On request, a POI becomes its own landing page on inreutlingen.de, with a QR code on site. And via our interface, the data goes to partner platforms such as rausgegangen and mein.toubiz, each partner with its own API key.

[ OK ] Live · Internal system, not public

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